Fund your future
Our approach to fundraising is designed to help you evaluate your plans, set realistic goals, and invite your community to join you in bringing your vision to life.
A Feasibility Study is an all too often overlooked phase of fundraising that is critical to the success of your capital campaign and ongoing fundraising. During this phase, we’ll learn about the appetite in your community for the vision you have in mind and the potential that exists to achieve your goals.
We’ll start by making sure you understand who makes up your community, what they care about, and whether they share your values and priorities or have other important perspectives to share.
The feasibility study will allow you to determine what it’s actually possible for you to raise toward your projects, what work you need to do to clarify the “why” as well as the what and how behind the work, and how best to inspire your potential donors.
Feasibility study
Steps
→ Identify potential campaign projects
→ Create feasibility leadership team
→ Review and update donor lists
→ Create feasibility statement
→ Prepare community for listening tools
Tools
→ Communication plan
→ Feasibility case statement
→ Interviews for 10% of giving units
→ Surveys for remainder of giving units
→ Qualitative and quantitative analysis
Deliverables
Report with:
→ Realistic goal and stretch goal identified
→ Prioritized projects
→ Level of support for campaign
→ Volunteer leadership identified
→ Communication points clarified
→ Potential roadblocks identified
→ Next steps
Solicitation
It’s time to go! You have listened to your community, you have your financial goals outlined, your projects identified and affirmed, and your volunteers secured.
It’s time now to raise the money to bring the projects you have been dreaming about to life. We’ll walk you through every step of the process.
Steps
→ Review documents such as meeting minutes, sermons, fundraising materials
→ Conduct interviews
→ Lead interactive retreats to unearth and articulate current and potential narratives
→ For faith communities, lead Bible studies to widen a theological understanding of money narratives
Tools
→ Retreat report articulating what previous narratives have been, where you are going, and recommendations for how to get there
→ Energized leadership to move the work forward in your community
Ongoing fundraising
Annual campaigns and other regular giving opportunities are the bread and butter for your organization. It’s easy to let them get stale. Infuse every year with a combination of analysis, fresh messaging, project management, and a creative spark that reminds people why it’s important to keep things moving forward.
Steps
→ Analyze donor lists to understand trends and to create fundraising goals
→ Identification of necessary materials for solicitation
→ Volunteer recruitment
Tools
→ Creation of materials based on goal and trends
→ Volunteer training
→ Tracking of gifts
→ Creation of ongoing strategy to create urgency
Results
→ Financial goal raised
→ Volunteer leadership strengthened
→ Learnings received for future campaigns