Sycamore Collaborative
Strategy + vision, communications, identity
Serving Schenectady County in upstate New York, Sycamore Collaborative (formerly Schenectady Inner City Ministries, or SICM) has been a lifeline in a time of increasing food insecurity and an inspiration for community engagement to volunteers and clients alike. Embracing their decision to become intentionally interfaith, we walked alongside the organization to look across all its communications to understand more clearly what they want to say, to whom, when and how.
For our communications audit, we:
reviewed all current communications
conducted key interviews
led a retreat among organizational leaders and key staff
organized and analyzed data
reviewed staffing capacity
made recommendations and provided reflective language to move the organization forward
As our communications audit concluded, we recommended a strategic planning, renaming, and rebranding process. In this iteration of our work, we:
articulated core values
created a strategic filter for decision-making
collaboratively created a far-reaching strategic plan
created a new visual identity, name, and website
