Fundraising
Our approach to fundraising is designed to help you evaluate your plans, set realistic goals, and invite your community to join you in bringing your vision to life.
Capital campaigns
These are big moments in the life of your organization. Make the difference you want to make by knowing what’s feasible, what inspires people about your plans, and when and how you’ll have the best opportunities to achieve your goals.
Capital campaigns
Listening
Every project for us starts with listening. Before a Feasibility Study can begin, there must be a Listening Phase to uncover the priorities, culture, and guiding values that will shape and correlate with your projects. You can contract with us for this phase or you may have used another process to provide the insights needed to inform the feasibility work.
Capital campaigns
Feasibility studies
Once we have a chance to internalize the results of the Listening Phase, we’ll create materials to help you communicate about your projects and the dreams and visions that have inspired them. The materials we create will help guide and focus your community on the important aspects of the project you want them to respond to. The materials will reflect your own culture and community so that potential donors can recognize themselves and feel included in the projects.
Capital campaigns
Interviews + surveys
Once we have a sense of who you are and what your capital campaign means to you and your community, we will ask more specific questions to take the temperature of your potential donors for the projects you have in mind. To get as much input as possible, we’ll interview at least 10% of your donors, and provide a survey to be distributed to the remainder of your donors.
CAPITAL CAMPAIGNS
Giving tables + supplements
It takes all kinds, as the saying goes. It’s especially true in achieving your fundraising goals—every gift, at every level matters.
When we work with you on a capital campaign, we create giving tables that clearly show the levels of giving that will help you reach your goals. The giving table includes the number of gifts you’ll need at each level, creating a holistic picture of your community and how it works together to make funding for your project possible.
For detailed projects, or areas of focus that might get lost in your case statement, supplemental materials can connect directly with donors who relate to the importance of a particular part of your project.
Capital campaigns
Case statements
A Case Statement (at its best) is the ambassador for your project that illustrates your vision with clarity and impact.
After you complete a Feasibility Study, if your community gives you the green light to move forward with a capital campaign, we’ll translate all of what we’ve learned—about you, your projects, and the people you’ll be relying on for support (financial and otherwise)—into a Case Statement.
We’ll work closely with your core team to be sure we reflect the cultural, theological, and spiritual context of your community. We’ll use your design standards, if you have them, or help you use design to capture the essence of your community. The design can be simple and approachable, elegant, or highly sophisticated depending on the personality and ethos of your organization and the projects you’re undertaking.
We’ll craft content that echoes with the vocabulary and voices we have heard in our listening, interviews and survey results. We speak to the hopes, dreams, and places where further reassurance may be needed.
The goal is a Case Statement that potential donors can have in hand before, during and well after your conversations with them about contributing to your campaign. It will serve as a window into the projects themselves and an inspiration that allows people to see you and to see themselves as part of the future you’ll shape together.
Feasibility study case statements
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Solicitation case statements
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Annual campaigns
These are the bread and butter for your organization. It’s easy to let them get stale. Infuse every year with a combination of analysis, fresh messaging, project management, and a creative spark that reminds people why it’s important to keep things moving forward.
Annual campaigns
Analysis
We’ll talk to you about how you’ve approached annual giving in the past and look at the results of recent campaigns. We’ll analyze your donor base, look for patterns and indicators of how giving plays out in your community. We’ll report back to you with our assessment of how things are working and what you might want to adjust.
Annual campaigns
Planning
Together, we’ll craft a plan that addresses timing (taking into consideration other things that may be happening in your community during the campaign), volunteer needs, events, milestones, and ways of working that will make things go more smoothly from beginning to end.
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