Case Study

 

Music That Makes Community

Crossroads: New Leadership and Empty Coffers

When Paul Vasile took the reins as Executive Director, Music That Makes Community needed to raise funds urgently and quickly. A small, but engaged and energetic Board, took up the challenge to envision with Vandersall Collective how to bring the organizational skills and larger vision of their Executive Director to life in vibrant new ways.

Questions that brought us here

How do we tell our story in a way that will foster active participation and financial engagement?

What are our priorities as an organization?

What are the new horizons we can explore as we invite people to support us?


Vehicles for Change

Fundraising—A customized fundraising initiative that incorporated the small pool of major donors and the wide-ranging group of individuals and organizations that had experienced the power of the ministry of Music That Makes Community over the years.

“On our own, we would not be able to navigate these waters. We’re grateful for the partnership we feel with Mieke and her team.”

— Donald Schell, Board President


New Directions

Collateral Materials—A fresh new face for a new era in the life of MMC, communicated in clean, bright, high contrast visuals, and accessible words to reflect an organization that is all about human connection

Board Member Training—Working with Board members in the basic mechanics of donor cultivation and funding requests, Vandersall Collective planted seeds that would outlive our hands on engagement

Donor Strategy—Creating a tracking system, tailored to the donor base, needs, and vision of the organization, along with communication and note-taking features to support tracking and maintaining relationships

Major Donor Campaign—Vandersall Collective then conceptualized, wrote, designed and launched a fall campaign, telling the story of the organization through the testimonies of those who had received MMC’s services and requesting support. We seized this opportunity to increase the grassroots supporters and also to increase the number of larger donors as well as opening the way for multiple conversations with prospective board members.

Grass Roots Cultivation—By connecting with those who had received MMC’s services, we not only gleaned beautiful stories, we helped to build another, broad-based constituency of individual giving and engagement for the future vision.


On the Horizon

Having exceeded fundraising goals and met our quick timeline, we continue to work toward a bright and creative new era of transformation and community through music.

 

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